1. Define the operating requirement
Write down the markets, licences, launch timing, current technology, internal capability and non-negotiable outcomes before speaking to suppliers. A clear requirement prevents impressive demonstrations from replacing commercial fit.
2. Separate essential capability from optional features
Create a scored list covering mandatory functionality, future roadmap, reporting, localisation, compliance, integrations and service levels. Weight the items that determine launch or revenue more heavily than presentation features.
3. Verify regulatory and technical fit
Confirm the exact contracting entity, permitted jurisdictions, certifications, data handling, security controls and integration dependencies. Never assume that group-level claims apply to the entity or market you will use.
4. Model the complete commercial cost
Compare setup, minimum guarantees, revenue share, transaction charges, support, development, third-party pass-through costs and exit costs. Model at low, expected and high volumes rather than comparing headline prices.
5. Test delivery and support
Request named delivery ownership, a realistic integration plan, escalation process, service levels and customer references with a similar operating model. Sales responsiveness is not evidence of post-signature delivery.
6. Protect flexibility
Review data portability, exclusivity, change control, termination, migration support and ownership of custom work. The cheapest launch can become the most expensive dependency if the exit route is weak.
This guide is free and supplier-neutral. It is educational, not legal, regulatory or investment advice. IGW³ does not sell ranking positions.